Strategy & planning
A plan that lets you run social media for the long term.
In short A plan social media can really be run from. We size it to the capacity you actually have, because a dead profile does more damage than no profile. Enquiries are what gets measured; the number of likes does not interest us. Written per quarter.
How we workWe pick platforms by where your customers actually spend time, then set the content pillars, posting frequency and who's responsible for what. All of it is sized to the capacity you genuinely have to give it. Every pillar comes with a sample post, so you see the plan in practice before it starts. After each month, we adjust it based on what actually worked.
What you getA quarterly plan covering content pillars, posting frequency and who delivers what, with a sample post attached to each pillar. Tracking gets set up alongside it, so you can see how many people clicked through from your profile to the website, and how many of them turned into leads.
What's included
- Platforms picked around your customers
- Posting frequency set to your capacity
- One sample post per pillar
- Leads are the metric that counts



