Email Marketing and Newsletters in Prague

Selling to someone who already trusts you is the cheapest revenue there is. Email marketing and lifecycle campaigns bring customers back, automated where that works and written by hand where it matters. The sequence knows who bought for the first time, who came back and who has gone quiet. The contact list stays with you, and no algorithm stands between you and the person who signed up.

From€250/mo

  • 30 daysnotice, no annual contract
  • 1×a month, a report in plain language
  • €200budget below which we talk you out of it
  • 2search engines in one plan: Google and Seznam

Email marketing brings back people who already bought or showed interest, at a fraction of the cost of a new customer. A newsletter costs from €250 a month, an automated flow from €500 one-off. The contacts are yours, so no algorithm can take your reach away the way social media does.

Automated flows run on their own: a welcome after sign-up, an abandoned-cart reminder, a win-back after a long pause.

Automated flows run on their own: a welcome after sign-up, an abandoned-cart reminder, a win-back after a long pause.

We work in the tool you already have, such as Ecomail, Mailchimp or Brevo, and the data never leaves it.

We work in the tool you already have, such as Ecomail, Mailchimp or Brevo, and the data never leaves it.

Every email has one goal, and we measure how many people clicked and how many orders came from it.

Every email has one goal, and we measure how many people clicked and how many orders came from it.

We write the copy and shoot the photos and video ourselves, so the newsletter never waits on three suppliers.

We write the copy and shoot the photos and video ourselves, so the newsletter never waits on three suppliers.

Every service in this category, explained

  • Email Campaigns

    Sends people open and act on.

    In short One-off email marketing that people open and then act on. Every email carries one message and one action, because a send with three equal offers usually delivers none of them. We judge the result by revenue and unsubscribes, since privacy features in mail apps now distort open rates.

    How we workWe write the subject line first, and test it, since it decides whether the rest gets read at all. Each email carries one message and one call to action, and we check the template in every common mail client before it goes out. We measure results by revenue and unsubscribes, because open rates alone don't tell the whole story.

    What you getA sent campaign: the copy written, a tested template that displays correctly in Outlook and on mobile, plus a report showing revenue and unsubscribes. The template stays in your tool, so you can reuse it next time round.

    What's included

    • One message, one call to action
    • Tested in Outlook and on mobile
    • Subject lines we actually test
    • Measured by revenue earned

    Email Automation

    Welcome, abandoned cart and other emails that run on their own.

    In short Automated sequences that run on their own: welcome after signup, abandoned cart, thank-you and recommendations after a purchase, a nudge to customers who have not bought in a long time. You end up with a channel that earns in the week nobody touches marketing.

    How we workWe build the series once, connect it to your store or CRM, and set the conditions for when an email sends and when it skips someone entirely. We write the copy so it still holds up a year from now. Every quarter we go through the numbers for each step, and anything nobody opens gets rewritten or dropped.

    What you getLive sequences for welcome, abandoned cart, post-purchase thank-you and win-back for lapsed customers, with the copy written and the trigger conditions already set. Plus a diagram showing who falls into which sequence, and exactly when they drop out of it.

    What's included

    • Welcome, abandoned cart and post-purchase series
    • Wired into your store or CRM
    • Clear rules for who gets skipped
    • Reviewed every quarter against the numbers

    Newsletters

    A regular letter with something useful that people enjoy reading.

    In short A regular letter people are glad they signed up for: useful content, written in your voice, on a rhythm you can actually keep up. It's the slowest channel there is, and the one you fully own.

    How we workWe start by agreeing on a rhythm you can keep up even in a busy month, and build an issue template your content simply slots into. At the same time we handle the technical side: the sign-up form, consent confirmation, unsubscribe link and domain setup. We can write the issues ourselves, or hand your team the template and the process to run it.

    What you getA working sign-up flow with consent built in, a sending domain set up, a newsletter template and an editorial plan several issues ahead. The contact list is yours, and it doesn't depend on any platform's algorithm.

    What's included

    • A template your content just slots into
    • Consent and unsubscribe done by the book
    • Domain configured to dodge spam filters
    • The contact list stays yours

    Lead nurturing

    A sequence that brings leads all the way to a sales call.

    In short For purchases people think hard about: a sequence that walks leads from curious to ready to talk. Each contact gets a score, so sales calls the warmest leads first instead of working down the list alphabetically.

    How we workWe list the objections that actually come up in your industry, and prepare one piece of content for each. Contacts get scored by behavior, and that score connects to your CRM. We also set an end point: when the sequence should stop and the contact go back to a resting state.

    What you getAn email sequence with content addressing each objection, contact scoring already in place, and a CRM connection where sales can see the behavior history. Plus a rule for who gets called first, ranked by engagement.

    What's included

    • Content that answers real objections
    • Leads scored by actual behavior
    • Sales sees the history before they call
    • A clear point where the sequence ends

    Sound familiar?

    John Doefirst call
    1. We have thousands of contacts and send them nothing

    2. A list that just sits there is the cheapest untapped source of revenue. We segment contacts by what they bought and when, and set up the first flows that speak to them about what they were interested in.

    3. Reach on social keeps dropping and we pay for every view

    4. On social media an algorithm decides who sees your post. An email reaches everyone who signed up, and no rule change can take a contact away.

    5. People fill their cart and walk away

    6. An automated abandoned-cart email arrives within hours, reminds them of the product and answers the usual doubt about shipping or returns. Set it up once and it keeps running.

    7. We send a newsletter and nobody opens it

    8. Low open rates usually have three causes: a subject line that promises nothing, an old list and emails landing in spam. We fix all three and set up your domain so emails reach the inbox.

    Which one sounds like you?

    Pick your case and enter your own numbers. The screen works out what you're losing or gaining.

    A customer buys once and disappears

    How many new customers a month60
    Average order€150
    How many come back thanks to emails5%

    Over a year that would bring extra

    €5,400

    Of 60 customers a month, 5% come back, that's 36 purchases a year at €150 each. An automated email series with us typically costs €1,000.

    You set the share. We count just one more purchase a year. Typical price from the studio price list.

    I have contacts but don't email them

    How many contacts you have1,900
    How many buy after an email0.5%
    Average order€150

    One campaign could bring

    €1,400

    Out of 1,900 contacts, 0.5% buy, that's 10 orders at €150 each. A newsletter with us starts at €250 a month.

    You set the share. We count one campaign, no repeat purchases. The “from” price is from the studio price list.

    I get bursts of activity, never real momentum

    How many months a year marketing actually runs4 mo
    Enquiries in such a month30

    Without pauses, over a year you'd get up to

    +240 enquiries

    In the 4 active months you get 30 enquiries each. The other 8 quiet months mean up to 240 enquiries, if you kept the same pace. Ongoing SEO with us typically costs €800 a month.

    Upper estimate: we assume the pace of the active months holds all year. SEO priced at the studio's typical rate.

    Send the newsletter yourself?

    Tools like Ecomail or Mailchimp come with templates, and one campaign a month is easy to run yourself. The difference shows with automated flows, segmentation and keeping emails out of spam.

    When you can do it yourself

    • You send one newsletter a month to a smaller list
    • You have time to write and enjoy watching the results
    • One message for everyone is enough, without segments
    • You don't sell online and email is mainly for news

    When you lose money

    • A shop without abandoned-cart and win-back flows leaves revenue on the table
    • The domain has no SPF, DKIM and DMARC and emails land in spam
    • Everyone gets the same email and unsubscribes grow with every campaign
    • Nobody measures how many orders email brought and the budget runs on impressions

    From a contact list to emails that earn

    1. You know what's in your list

      Call and audit

      We go through your contacts, past campaigns and domain setup. We point out where the money is and you get a fixed price.

    2. Emails reach the inbox

      Domain and deliverability

      We set up SPF, DKIM and DMARC, clean invalid addresses from the list and check that emails don't land in spam.

    3. Everyone gets their own

      Segments

      We split contacts by what they bought, when they last did and what interested them. A new sign-up, a loyal customer and a dormant contact each get a different message.

    4. Emails run on their own

      Automated flows

      Welcome series, abandoned cart, post-purchase thank-you, win-back. Copy, design and setup in your tool.

    5. You have a steady rhythm

      Newsletter and campaigns

      A plan a month ahead, copy, photos and sending. Every email has one goal and one call to action.

    6. You know what email brought

      Report

      A one-page report: opens, clicks, orders and email revenue by flow and campaign. The contract runs month to month.

    What email marketing costs

    Newsletter from €250 a month, a one-off campaign from €350, lead nurturing from €400, an automated flow from €500. The tool subscription is paid directly. Nothing is added on top, the price is final.

    Check pricing

    Traffic you can check, koruna by koruna

    Most agencies show you impressions and hope that's enough to impress you. We build the tracking before we spend a single crown, so every channel has to answer one question: what did it actually bring in, in leads and revenue? We also shoot the video and build the site in-house. That means the campaign, the creative and the landing page all come from one crew working off one brief, with nobody waiting around for a third party to feed the algorithm. And there's no lock-in. It's a rolling monthly contract you can cancel with 30 days' notice, because we'd sooner earn next month's work than trap you into paying for it.

    What you ask most often

    What is a newsletter?

    A newsletter is a regular email to people who signed up themselves: news, tips, offers. Unlike a social post, it reaches every subscriber, and the contacts belong to you.

    How much does an email marketing agency cost?

    Newsletters from €250 a month, a one-off campaign from €350, an automated flow from €500, typically around €1,000 for a shop. The tool subscription, such as Ecomail or Mailchimp, is paid to the provider directly. Nothing is added on top, the price is final.

    How do I write a newsletter people open?

    The subject line has to promise something specific, the email needs one goal and one call to action, and the sender should be a person or a known brand. Sending regularly and only to people who want it helps too.

    Which tools do you work with?

    The one you already have, or we'll recommend one: Ecomail and SmartEmailing for the Czech market, Mailchimp and Brevo internationally. The account is in your name and the list stays yours.

    What are automated flows?

    Emails sent automatically based on behaviour: after sign-up, after an abandoned cart, after a purchase or after a long pause. Set up once, they keep working. For a shop they're usually the most profitable part of email marketing.

    Is it GDPR compliant?

    We only email people who signed up, or customers about services they bought, and every email has an unsubscribe link. During setup we review how you collect contacts and flag the risky spots.

    Why do emails land in spam?

    Most often because of missing domain setup (SPF, DKIM, DMARC), an old list with invalid addresses and content that looks like bulk advertising. All three causes can be fixed, and then we measure deliverability.

    How often should we send a newsletter?

    As often as you have something to say. For most companies once every two to four weeks, more often for a shop with seasonal goods. Consistency matters more than frequency.

    How will I know it pays off?

    From the report: how many orders and how much revenue came from email, by flow and campaign. For a shop we measure it in the tool and in analytics, for services by enquiries from email links.

    Ready to build something solid?

    Drop us a message. We reply within a few hours to set up a quick chat.

    1. 1Within hours: a human reply: first thoughts, maybe a question or two.
    2. 2Within days: a 30-minute call. You talk, we listen. Free, no obligations.
    3. 3After the call: a written fixed quote, or an honest answer that we're not the right fit, with a tip on who to ask instead.

    No sales scripts. You'll be talking to the people who'll actually build it.

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