PPC and Google Ads Management in Prague

Paid ads are the quickest way to find out whether anyone wants what you sell, and without measurement the quickest way to burn a budget. We build campaigns back to front: tracking first, a cap on the budget second, the ad itself last. We run Google Ads, Sklik on Seznam and Meta, and you pay for results.

From€350/mo

Discuss your projectCheck pricing
  • 30 daysnotice, no annual contract
  • 1×a month, a report in plain language
  • €200budget below which we talk you out of it
  • 2search engines in one plan: Google and Seznam

Running your PPC search engine marketing, we give every euro a name: you know which ad brought which enquiry, what it cost and whether it paid off. The report arrives on a schedule and reads without a marketing dictionary.

The ad account is in your name, you pay the budget straight to Google, Seznam or Meta, and we bill the management only.

The ad account is in your name, you pay the budget straight to Google, Seznam or Meta, and we bill the management only.

When a channel doesn't earn its keep, we tell you first and suggest cutting it instead of keeping it for a pretty chart.

When a channel doesn't earn its keep, we tell you first and suggest cutting it instead of keeping it for a pretty chart.

We shoot and photograph the ad creative ourselves: a real product and real people win auctions against stock photos with a caption.

We shoot and photograph the ad creative ourselves: a real product and real people win auctions against stock photos with a caption.

The ad, the video and the landing page come from one team, so you're spared assembling them from three suppliers.

The ad, the video and the landing page come from one team, so you're spared assembling them from three suppliers.

Every service in this category, explained

  • Google Ads

    Ads at the moment people search for what you sell.

    Discuss your projectEstimate your project

    In short PPC search engine marketing across Search, Shopping, Display and YouTube ads that reach people already looking for what you sell. Accounts are properly structured, match types kept honest, and negative keywords reviewed every week.

    How we workBefore launch, we check the page the ad actually sends people to. Then we build the account campaign by campaign and ad group by ad group, structured around how your services differ in price and margin. Negative keywords get cleaned every week, on an ongoing basis.

    What you getAn account with campaigns split by margin, conversion tracking already in place, and a negative keyword list that gets maintained continuously. The report shows cost per lead by campaign, and the account stays in your name, with its full history.

    What's included

    • Structure built around margin, per service
    • Negative keywords cleaned weekly
    • Search and Shopping campaigns covered
    • Landing page reviewed before launch

    Meta Ads

    Facebook and Instagram campaigns built on creative.

    Discuss your projectEstimate your project

    In short Facebook and Instagram campaigns where the creative carries most of the targeting. We produce the video and visuals ourselves, test different angles every week, and scale whichever ones the numbers favour.

    How we workWe set up event tracking on your website, plus a server-side layer on top. Creative gets produced in-house in several angles right from the start and tested, while audiences build up in stages, beginning with people who already know you and widening out from there. Budget only goes where the data already backs it up.

    What you getLive campaigns running your own video and visuals in several versions, tracking set up including the server-side layer, and audiences already built up. The report shows cost per lead or order, plus an estimate of what changes if you raise the budget.

    What's included

    • Creative made in-house, several versions
    • Event tracking, plus server-side tracking
    • Audiences built in stages
    • Report shows cost per order

    LinkedIn Ads

    B2B ads for deals worth an expensive click.

    Discuss your projectEstimate your project

    In short Clicks are expensive here, and they make sense for B2B deals worth thousands: precise targeting by role and company, and offers built around how decision-makers actually buy.

    How we workTargeting goes by role, industry and company size, and campaigns run in two steps: useful content first, a meeting request only once that's landed. Forms connect straight into your CRM. When your market turns out to be small, we say so and recommend a targeted account list.

    What you getCampaigns targeted at specific roles and companies, a form connected to your CRM, and contacts landing in it in real time with their source attached. Plus the first-step content offer, built for you if you don't already have one.

    What's included

    • Targeting by role, industry and size
    • Two-step campaigns: useful content first
    • Forms feed straight into your CRM
    • We'll say so if your market's too small

    TikTok Ads

    Ads people on TikTok stop to watch.

    Discuss your projectEstimate your project

    In short Ads that don't look like ads: native, fast-cut video made for the format. Our own crew shoots and edits it in one team, so a new round of creative is ready in days.

    How we workWe shoot and edit video natively in vertical format, with a hook landing in the first second. Production is in-house, so new creative turns around fast, and we test several versions at once. We'll also tell you upfront whether your product belongs on this platform at all.

    What you getA set of vertical videos in several versions, an ad account set up with tracking, and a read on which angle is working. The videos belong to you and can be reused on Reels and Shorts too.

    What's included

    • Native vertical video, shot in-house
    • Hook lands in the first second
    • New creative ready within days
    • A straight answer on whether it fits

    Pinterest Ads

    People who plan their purchases weeks ahead.

    Discuss your projectEstimate your project

    In short Cheap, high-intent traffic for e-commerce in home, fashion, food and DIY, where people plan purchases weeks ahead. We handle the feed setup, the creative and the measurement.

    How we workWe prepare the product feed, verify the brand and connect tracking, so products link straight back to your store. Then we produce vertical visuals and captions written to turn up in the platform's own search too. We run the account for the long game, since a single pin can still bring traffic months after it goes up.

    What you getA verified account with the product feed connected, a set of vertical visuals and captions, and tracking set up all the way through to the order. Before any budget gets spent, you get a straight answer on whether your product range fits Pinterest.

    What's included

    • Vertical visuals with search-ready captions
    • Product feed linked to your store
    • Traffic keeps arriving months later
    • We'll say upfront whether your range fits

    Retargeting

    A new message for people who left without buying.

    Discuss your projectEstimate your project

    In short The 97% who leave without buying get a second, smarter touch: segmented by what they actually looked at, with frequency capped to keep it persuasive and not creepy.

    How we workWe segment the audience by how far each person got, and write a different message for each group. Frequency and duration are capped, and customers who already ordered get excluded. Tracking is set up so it's clear what retargeting actually added, on top of what would have happened anyway.

    What you getSegmented audiences, each with its own creative for product browsers, abandoned carts and past buyers, with frequency limits and exclusions already in place. The report shows how many orders retargeting actually added.

    What's included

    • Audiences split by how far they got
    • Frequency and duration limited
    • Customers who've already bought, excluded
    • A clear view of what it added

    Sound familiar?

    John Doefirst call

    1. We've poured tens of thousands into ads and have no idea what came of it…

    2. Ads without measurement are a bet. Before the first euro goes out, we define what counts as a result: a submitted form, a call, an order. Every month you then see the cost per enquiry by campaign. Clicks and impressions come after it.

    3. The agency wants an annual contract and a percentage of the budget

    4. With us the contract runs month to month and the management fee is a fixed sum with no share of what you spend. A percentage of the budget motivates an agency to spend more. A fixed fee motivates it to spend better.

    5. The ads lead to a website nobody writes from anyway

    6. Clicks are half the job. The other half is the page they land on. We go through the landing page before launch, and when the problem sits there, we say so before you pour budget into it. We can also build it: websites are our other trade.

    7. Our old agency still has the login to the ad account 😔

    8. No PPC advertising agency should own your ad account. We open accounts in your name and your company's name; we only get access. Campaign history, audiences and data stay with you, whenever and for whatever reason we part ways.

    Which one sounds like you?

    Pick your case and enter your own numbers. The screen works out what you're losing or gaining.

    I'm spending money and seeing nothing back

    Ad budget a month€1,500
    Clients from ads a month12
    Average order value€150

    Every euro of ad spend brings back

    €1.2 in revenue

    €1,500 a month brings in 12 clients. Each client costs €125 and brings in €150. The ads pay for themselves if your margin is above 83.3%.

    We count only the first purchase, not repeats.

    Estimate your projectDiscuss your project

    My product's good, but nobody's finding it

    How many new clients a month you want19
    How many visitors buy2%
    Cost per click in your niche€0.8

    You need visitors a month

    950

    To get 19 clients at a conversion rate of 2%, you need 950 visitors. From ads at €0.8 a click that's €760 a month plus management, typically €650.

    Check the cost per click for your niche in Google Keyword Planner. Management at the studio's typical monthly price.

    Estimate your projectDiscuss your project

    I run ads myself

    Ad budget a month€1,500
    How much of it you think brings nothing25%

    You spend without results

    €380 a month

    Out of €1,500 a month, 25% goes to clicks that bring nothing. Ad management with us starts at €350 a month.

    You set the share of wasted clicks, best read from the search terms in your ad account. We count only the budget, not your time. The “from” price is from the studio price list.

    Estimate your projectDiscuss your project

    Set up the ads yourself?

    Google and Meta will offer you a campaign in three clicks and a "boost post" button. For some situations that's sensible, and we won't pretend otherwise. The question is where it saves you money and where it simply hands your budget to the platform.

    When running it yourself is enough

    • A budget under €200 a month, where management would cost more than the ads
    • A one-off push for a few days, say boosting a single post about an event
    • One product, one city, one audience, and the time to look at it every week
    • You first want to test whether people click on your product at all

    When it backfires

    • Automated campaigns spend on searches that have nothing to do with you, and you can't add negative keywords to them
    • Without conversion tracking the platform optimizes for clicks, and a click has never paid an invoice
    • Sklik: Google doesn't replace Seznam's ad network in the Czech market, and its older audience is out of reach for a "boost" button
    • Creative: one static image wears out in the auction within a few weeks, and then you pay more and more for the same result

    From an account audit to enquiries at a known price

    1. You know where money goes

      Call and account audit

      Half an hour on what you sell, to whom and at what margin. If you already run ads, we go through the account and tell you where it spends for nothing. You leave with an opinion, even if you don't hire us.

    2. Every conversion counts

      Tracking and targets

      We set up tracking for forms, calls and orders, including server-side tracking where the browser blocks scripts. We agree what cost per enquiry makes sense at your margin.

    3. Ads are ready

      Structure and creative

      Campaigns built around what people search for and how far along they are in deciding, ad copy, audiences. If photos or video are missing, we shoot them, because stock loses in the auction.

    4. The campaign runs

      With a capped budget

      For the first two weeks the campaigns run with a daily cap and gather data. Nothing scales until we see what brings enquiries and what brings only clicks.

    5. Cost per result drops

      Optimization

      Negative keywords, bid adjustments, swapping weak ads, landing page tests. A short note every week on what changed and why.

    6. You know what next

      Report and decision

      A one-page report: what cost how much and what it brought. A half-hour call over it and a decision on what to add and what to cut. The contract runs month to month.

    How much PPC management costs

    • SEO audit

      from €400

      one-off, within 2 weeks

      When you don’t know if SEO is worth the effort at all.

      Check pricing
    • Most chosen

      SEO

      from €600/mo

      monthly, 30-day notice

      For a company that wants inquiries without paying per click.

      Check pricing

    • PPC management

      from €350/mo

      monthly + ad budget

      For a launch, a busy season, or while your SEO is still ramping up.

      Check pricing

    The management fee is a fixed monthly sum and doesn't depend on how much you spend on ads. You pay the click budget straight to Google, Seznam or Meta and see it in your own account. No annual contract, 30 days' notice. Nothing is added on top, the price is final. Below €200 a month in pure ad budget we advise against management, because it would cost more than the campaign.

    Price up your own project

    The service is already picked. Three questions left: goal, scope, extras. You will get an honest range at the end, and we fix the exact figure in writing after one call.

    Traffic you can check, koruna by koruna

    Most agencies show you impressions and hope that's enough to impress you. We build the tracking before we spend a single crown, so every channel has to answer one question: what did it actually bring in, in leads and revenue? We also shoot the video and build the site in-house. That means the campaign, the creative and the landing page all come from one crew working off one brief, with nobody waiting around for a third party to feed the algorithm. And there's no lock-in. It's a rolling monthly contract you can cancel with 30 days' notice, because we'd sooner earn next month's work than trap you into paying for it.

    What you ask most often

    How much does PPC marketing cost?

    Two sums: management and budget. Google Ads or Meta management from €350 a month, LinkedIn from €400, retargeting from €200. You pay the click budget to the platform directly and you set it. Nothing is added on top, the price is final.

    What is the minimum budget that makes sense?

    For search on Google and Sklik roughly €400 a month, so the campaign gathers enough data to make decisions on. For Meta about the same. Under €200 we won't recommend management, and we say so on the first call.

    How soon do ads bring enquiries?

    The first enquiries usually come within the first two weeks; that's the main advantage of ads over SEO. A sensible cost per enquiry settles only after one to two months, once the campaign has enough data to be steered.

    PPC or SEO?

    Ads bring enquiries at once and stop the moment you stop paying. SEO takes months to get going and then earns without a budget. Most companies start with ads and gradually move part of the budget into SEO; the split depends on how fast you need the work.

    Will I see what I'm paying for?

    Yes, from day one. The ad account is in your name, the report shows cost per enquiry for each campaign, and once a month we go over it on a call. Answers like "building awareness" you won't get from us.

    Do you run Sklik too?

    Yes. Sklik is the ad network of Seznam, the Czech search engine. Seznam holds roughly a tenth to a seventh of Czech search, its audience is older and more regional, and the auction is less crowded. For trades, manufacturing or a local service it often brings cheaper enquiries than Google.

    Who makes the ads, photos and video?

    We do. We write the copy around what people actually search for, and we shoot photos and video in our own studio or at your place. Creative for text ads is included in the management fee; a shooting day is a separate item from the video production price list.

    What if the ads don't work?

    We say so. Sometimes the problem is in the campaign and can be fixed. Sometimes it's the product price or the landing page, and ads won't solve that. In the second case we suggest pausing the campaign and putting the budget elsewhere, because on a month-to-month contract we want to still be working with you a year from now.

    How much does Facebook advertising cost?

    Managing ads on Facebook and Instagram starts at €350 a month. You pay the click budget straight to Meta and see it in your own account.

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    Ready to build something solid?

    Drop us a message. We reply within a few hours to set up a quick chat.

    1. 1Within hours: a human reply: first thoughts, maybe a question or two.
    2. 2Within days: a 30-minute call. You talk, we listen. Free, no obligations.
    3. 3After the call: a written fixed quote, or an honest answer that we're not the right fit, with a tip on who to ask instead.

    No sales scripts. You'll be talking to the people who'll actually build it.

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