SEO Services in Prague

SEO compounds. The start is slow and the first months look quiet, then it turns into the cheapest traffic you'll ever get. We build it for companies that plan further ahead than one campaign, and Czech specifics like Seznam come as standard, with no surcharge for them.

From€400per project

  • 30 daysnotice, no annual contract
  • 1×a month, a report in plain language
  • €200budget below which we talk you out of it
  • 2search engines in one plan: Google and Seznam

You get found at the moment someone searches for what you sell, with no fee per click. That is what our search engine optimization services are paid for: demand that keeps arriving on days when no ad of yours is running.

We fix the technical brakes on your site, write pages and articles for the queries your customers actually type, and move the rankings month by month.

We fix the technical brakes on your site, write pages and articles for the queries your customers actually type, and move the rankings month by month.

Every month you get a report that shows what was done and what changed.

Every month you get a report that shows what was done and what changed.

SEO and PPC work well together and we run both. For the Czech market we cover Seznam beside Google: roughly a tenth to a seventh of local searches, an older and more regional audience.

SEO and PPC work well together and we run both. For the Czech market we cover Seznam beside Google: roughly a tenth to a seventh of local searches, an older and more regional audience.

We're an SEO agency in Prague, working across the Czech Republic and abroad. For a site in two or more markets we work as an international SEO agency: one version per market, hreflang set right.

We're an SEO agency in Prague, working across the Czech Republic and abroad. For a site in two or more markets we work as an international SEO agency: one version per market, hreflang set right.

Every service in this category, explained

  • Technical SEO

    Indexing, speed and structured data so search engines see you.

    In short Crawlability, indexation, speed, structured data, canonical hygiene: the technical foundation everything else depends on. Skip it and your content work is wasted. We trace every ranking problem back to its actual cause and fix that. This technical layer underpins every SEO marketing project, so we start here before anything else.

    How we workWe start with what the site is already close to ranking for. Search Console usually shows phrases stuck on page two, and those move the fastest. At the same time, we fix the technical foundation: crawling, indexation, speed, structured data, canonical URLs, error states. We work across both Google and Seznam.

    What you getA fixed technical foundation with the changes already live, plus a monthly report tracked by number of leads. Every change comes with the reasoning behind it, so you can see what was done and why, even if you decide to carry on without us later.

    What's included

    • Queries mapped for Google and Seznam
    • A quarterly plan, ranked by impact
    • Monthly report, measured in leads
    • Quick wins pulled from page two
    • Indexation, speed, structured data, sorted

    On-page SEO

    Titles, headings and links matched to what people search.

    In short Titles, headings, descriptions, internal links and page structure lined up with what people actually type. The usual finding: one page tries to answer five different queries and wins none of them, or two pages compete for the same phrase.

    How we workWe go through the site page by page and compare what each one should answer against real search queries. Where there is material for five pages, we split it; where two overlap, we merge them. Then we rewrite, straighten the links between pages and add structured data. Every change comes with a reason written for your developer.

    What you getRewritten titles, headings, descriptions and page structure, cleaned-up internal links, and structured data added where it helps. Plus a table showing which page targets which query, one you can keep updating long after we're gone.

    What's included

    • Titles and descriptions, page by page
    • Headings, internal linking, structured data
    • Speed and indexation, part of the work
    • Pages split when they compete for rank
    • Every change explained to your developer

    Content SEO

    Texts that answer customer questions before competitors do.

    In short Articles and landing pages written to answer the questions your customers already ask. Each piece targets one cluster of queries and one stage of the buying decision, so the traffic that lands on it arrives half-convinced already.

    How we workWe start by mapping topics to the questions customers ask before they buy, and place each one at a stage of the decision. That's what shapes the outline and how the page ends. Copy for the Czech market is written in Czech from the start, and we check the finished text with you for facts.

    What you getReady-to-publish copy, with headings, meta descriptions and internal links already in place, plus a topic plan for the next quarter ranked by impact. Every article names the query it targets and where it should send the reader next.

    What's included

    • Copy written for queries people type
    • Every article links to a sales page
    • Rewrites for pages that nearly rank
    • Ending matched to the buying stage
    • Written natively for Czech readers

    Local SEO

    So people nearby find you first on Google and Mapy.cz.

    In short To come up first in a search that ends with “near me”, three things have to line up: the Google Business Profile, the listings on Firmy.cz and Mapy.cz, and contact details written identically everywhere. A mismatched address is the usual reason a local business falls out of the map.

    How we workFirst we make sure the address and phone number match everywhere they appear. Then we set up your Google Business Profile and your listings on Firmy.cz and Mapy.cz, fill in categories, hours, photos, products and posts, and put a review-collection process in place. Where it makes sense, we add separate pages for individual branches and locations.

    What you getA filled-in, verified business profile, matching listings across directories, and contact details that stay consistent everywhere they show up. Plus a simple, non-awkward way to ask for reviews, and a breakdown of where your profile visitors come from.

    What's included

    • Google Business Profile, plus Firmy.cz
    • Address and phone, consistent everywhere
    • Mapy.cz and searches by city
    • Categories, hours, photos, posts done
    • Pages built for city-name searches

    E-commerce SEO

    SEO for thousands of variants, filters and categories.

    In short Category and product page optimization at catalog scale: faceted navigation, duplicate handling, product schema, a plan for out-of-stock items. One small template fix, multiplied across thousands of pages.

    How we workWe review what should be indexed and what shouldn't, clean up canonical URLs, filters and pagination, and decide what happens to out-of-stock products. At the same time, we write category descriptions, add product structured data, and fix the product feed that your paid campaigns pull from too.

    What you getCleaned-up indexing with rules for filters and pagination, category descriptions written, product structured data added, and the feed fixed. Search results start showing the extra details that used to be missing, and feed errors stop blocking your campaigns.

    What's included

    • Category and filter pages, indexed right
    • Duplicate variants and pagination fixed
    • Merchant Center feed, cleaned up
    • Canonical URLs and filters sorted out
    • Price and stock shown in results

    SEO Audit

    A review of tech, content, links and competitors in search.

    In short A full crawl and analysis, with findings ranked by impact and effort. The result is a to-do list your developer can start on Monday morning: no 60-page PDF full of screenshots to decode first.

    How we workWe go through the whole site: technical setup, content, backlink profile, and the competitors sitting in your own search results. Findings are ranked by impact and effort, each with an explanation of why it matters. Then we walk through the results together, so it's clear what to start with.

    What you getA report with ranked findings, each one backed by reasoning and a suggested fix, plus an overview of what your competitors are doing right. It's a document about your site, so it stays useful even if somebody else ends up working on it.

    What's included

    • Technical, content and links, one document
    • Findings sorted by impact
    • Useful even with a different agency
    • Every finding comes with its reasoning
    • Competitor rankings included too

    Sound familiar?

    John Doefirst call
    1. Our website looks great, but nobody finds us in search 😕

    2. The most common case of all, and looks almost never cause it. Either the site has no pages that answer what people actually type, or technical errors keep the search engine from reaching them. Within two weeks an audit shows which of the two is yours. A guess never does.

    3. We pay for ads, and the moment we switch them off it goes quiet…

    4. That is the exact difference between PPC and SEO. Advertising rents the spot; SEO buys it in instalments: you pay for the first months and see almost nothing, then you stop paying per click. Most often both make sense at once, and how to split them is laid out further down this page.

    5. The last agency sent reports I could never make sense of 🤔

    6. Traffic charts with no link to orders can look great while nothing is happening. Our report opens with three plain sentences: what we did, what changed in rankings and enquiries, what we do next month. The numbers sit below for anyone who wants the depth.

    7. I'm afraid this takes years and comes with no guarantee!

    8. You get no annual contract from us; notice is 30 days. Nobody honest can guarantee a specific position, because Google assembles the results by its own rules. What can be guaranteed is the scope of work and your view of it, and that is exactly what the contract says.

    Which one sounds like you?

    Pick your case and enter your own numbers. The screen works out what you're losing or gaining.

    I pay for every click

    Visits a month from search ads790
    Cost per click€0.8

    These visits cost you a year

    €7,560

    790 clicks at €0.8 is €630 a month. Ongoing SEO with us starts at €600 a month, and visits from search stop being paid one by one.

    Upper estimate: we assume SEO brings as many visits as the ads. SEO takes 3 to 6 months to get going, ads bring people at once. The “from” price is from the studio price list.

    I show up in search, but low

    Searches a month for your main phrases1,500
    Your position#12
    How many visitors enquire or buy2%

    At #3 you would get an extra

    156 visits a month

    1,500 searches a month: at #12 about 9 people click through to you, at #3 it would be 165. At a conversion rate of 2% that is 3.1 more enquiries every month.

    Click share by position is from the Backlinko study (2023, 4 million Google results). 0.63 % of people click anything on the second page.

    I get bursts of activity, never real momentum

    How many months a year marketing actually runs4 mo
    Enquiries in such a month30

    Without pauses, over a year you'd get up to

    +240 enquiries

    In the 4 active months you get 30 enquiries each. The other 8 quiet months mean up to 240 enquiries, if you kept the same pace. Ongoing SEO with us typically costs €800 a month.

    Upper estimate: we assume the pace of the active months holds all year. SEO priced at the studio's typical rate.

    SEO, or should it be PPC?

    We get this question on every second call, and answering "SEO, obviously" would be a sales pitch. Ads do things SEO never will, and the reverse holds too. Here is when to pick which, even if you end up hiring someone else. SEO and PPC solve different problems, and most businesses eventually need both.

    When ads are the better start

    • You need enquiries this month, and six months away is too late
    • You are testing a new product or market and want to know fast whether anyone wants it
    • Your season lasts six weeks and waiting for organic traffic makes no sense
    • You sell something people search for once in a lifetime, and content will never reach them in time

    When SEO starts to win

    • You count in years: the cost per organic enquiry falls over time, while ad costs rise with the price of a click
    • Switching off the budget ends nothing: a page that reached the top is still there next month
    • People click results they trust more than anything labeled as an ad
    • The content we write works outside search too: in proposals, in emails, in the answers of AI assistants

    From the audit to the first rankings

    1. You know where you stand

      Audit and data

      We go through the technical state of the site, the content and the link profile, and connect Search Console and analytics if they are missing. We look at what the site already ranks for by accident, because that is usually a better start than a fresh list of phrases.

    2. You know what people search

      Keywords and plan

      We map the queries by real demand on Google and Seznam, split the map into pages and order it by what brings orders first. You get a plan for the quarter, with each phrase tied to a page and a month.

    3. Google reads you cleanly

      Technical fixes

      Speed, indexing, duplicates, structured data, internal linking, the mobile version. This part is done once and shows straight away: the pages load and index better, and the numbers prove it.

    4. Pages answer questions

      Content and pages that earn

      We write and rebuild pages to the plan: services, categories, answers to the questions people actually type. Every article links to a commercial page, or it stays unpublished.

    5. Your site earns trust

      Links and authority

      Listings in relevant directories, Firmy.cz and Mapy.cz (the Czech business directory and map service) with consistent details, partnerships and mentions. No link farms: the risk outweighs the gain and the bill arrives later.

    6. You see results

      Measuring and the next step

      Once a month we report rankings, search traffic and, above all, enquiries. The numbers decide what happens next month. The first movement usually shows around month three, later for competitive phrases.

    SEO pricing: how much SEO costs

    • SEO audit

      from €400

      one-off, within 2 weeks

      When you don’t know if SEO is worth the effort at all.

      Check pricing
    • PPC management

      from €350/mo

      monthly + ad budget

      For a launch, a busy season, or while your SEO is still ramping up.

      Check pricing

    Our SEO pricing: no annual contract, 30 days' notice, and you can start with a one-off audit with no obligation to continue. Keep two different things apart. The free check on the call is where we tell you whether your site is worth working on at all. The audit from €400 is several days of work that ends in a ready task list for your developer. With PPC you pay the ad budget directly to Google or Seznam; it never passes through us. Nothing is added on top, the price is final.

    Price up your own project

    The service is already picked. Three questions left: goal, scope, extras. You will get an honest range at the end, and we fix the exact figure in writing after one call.

    Where we handled search

    • ×5organic visitors, year on year
    • ×20pageviews, year on year
    • 100+pages for the whole group
    • 0,17 sserver response, measured 8/2026

    A textile factory running since 1987 (nonwovens, Konsulate™ hemp insulation, finished UKONO™ home textiles) with a web presence stuck a decade back.

    Open the case study
    Fabrika Sumy
    Textile manufacturing · 2025

    Fabrika Sumy

    • 2languages
    • 2 MBwhole page, photos included
    • 0,15 sserver response, measured 8/2026

    A factory building eco-homes from straw panels needed a website that could explain a product most people have never heard of.

    Open the case study
    Straw Panel Factory
    Eco construction · 2024

    Straw Panel Factory

    01 / 02

    Traffic you can check, koruna by koruna

    Most agencies show you impressions and hope that's enough to impress you. We build the tracking before we spend a single crown, so every channel has to answer one question: what did it actually bring in, in leads and revenue? We also shoot the video and build the site in-house. That means the campaign, the creative and the landing page all come from one crew working off one brief, with nobody waiting around for a third party to feed the algorithm. And there's no lock-in. It's a rolling monthly contract you can cancel with 30 days' notice, because we'd sooner earn next month's work than trap you into paying for it.

    What people ask most

    How much do SEO services cost?

    A one-off audit starts at €400, and ongoing management from €600 a month. PPC management runs from €200 a month for retargeting and from €350 for Google or Meta, plus the ad budget you pay directly to the search engine. No annual contract, 30 days' notice. Nothing is added on top, the price is final.

    How long until I see results?

    The first movement in rankings usually comes between month three and month six, a noticeable rise in enquiries mostly after half a year. Weak competition or local search can be faster; nationwide queries such as "website development" are slower. Anyone promising results within a month is selling ads or a fairy tale.

    Do you cover Seznam, or only Google?

    Both, and we take Seznam seriously. It's the Czech search engine, with roughly a tenth to a seventh of local searches and far weaker competition. For trades, manufacturing or regional B2B, it sends cheaper enquiries than Google. Firmy.cz and Mapy.cz, its business directory and map service, are part of the work, because that's where its users look for companies.

    Do you guarantee the first position in search?

    No, and nobody honest does: Google assembles the results by its own rules, and those rules keep changing. What we guarantee is the scope of work, the deadlines and your view of what was done. Anyone promising you a specific position is either counting on a query nobody searches for or counting on you never checking.

    Do I have to rebuild the whole website for SEO?

    Usually no. The audit splits the findings into what can be fixed on the current site and what the site's own construction holds back. If a rebuild turns out to pay off more than a year of optimization, we say so and back it with numbers, and it is never our default proposal. We build websites as well, so the web and SEO decisions sit with one team.

    Who writes the copy and the articles?

    We do, based on the queries people in your field actually type and an interview with you for the facts nobody learns from outside. You approve every text. We write no articles that just repeat a keyword, because those are exactly what Google has cracked down on in recent years.

    What if SEO has been done before and nothing came of it?

    We start with an audit of what the last SEO optimization agency or in-house team actually did. Often we find work that never made it onto the site, or directory links that do more harm than good today. We tell you plainly what from the previous work is worth keeping and what needs clearing out.

    Can you do SEO for an e-shop with thousands of products?

    Yes, and it works differently from a company website: categories, filters, duplicate descriptions, products that went out of stock. A small template change multiplies across thousands of pages, so the order of work flips: templates and structure first, individual texts after.

    Is SEO marketing the same as SEO services?

    Yes, we use the terms interchangeably. SEO marketing covers everything from technical fixes to content and links, the same scope as our SEO services.

    Ready to build something solid?

    Drop us a message. We reply within a few hours to set up a quick chat.

    1. 1Within hours: a human reply: first thoughts, maybe a question or two.
    2. 2Within days: a 30-minute call. You talk, we listen. Free, no obligations.
    3. 3After the call: a written fixed quote, or an honest answer that we're not the right fit, with a tip on who to ask instead.

    No sales scripts. You'll be talking to the people who'll actually build it.

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