BeHoneyBee Instagram studio
A tool on the phone: an on-brand post, Story or Reels cover, with a ready-made Czech caption.
Other projects for BeHoneyBee
Context
BeHoneyBee runs its Instagram @behoneybee_ from a phone. The brand book sets the colors, type, formats and tone. Without a tool, every post would mean manual work in a graphics editor.
The Challenge
The brand book's rules have to hold even in a hurry, between orders in the workshop. A post needs the right pastel, a Nunito heading, the mark in the corner and clean Czech typesetting.
The constraint
Everything happens on the phone: photo, text, saving and posting. The photo must never leave the phone, and Czech with its accents has to set correctly.
The decisions, pinned where they live
Why we made it this way.
Pick a template, add a photo and Czech text, save it and send it to Instagram or CapCut.
Photo with a tag, graphic, tip, last carousel slide, Story with a question and a transparent video tag.
The graphic renders at 1080 × 1080 with honeycomb, a heading and the mark in the corner. The size is written right under the preview.
Square 1:1 or post 4:5. The photo template also does Stories and Reels covers.
Pick a template, add a photo and Czech text, save it and send it to Instagram or CapCut.
Photo with a tag, graphic, tip, last carousel slide, Story with a question and a transparent video tag.
The graphic renders at 1080 × 1080 with honeycomb, a heading and the mark in the corner. The size is written right under the preview.
Square 1:1 or post 4:5. The photo template also does Stories and Reels covers.
What we did, and why
Ready-made captions in Czech
Ten captions in five content categories, from Čerstvě z úlu to Medové slevy. Each one says whether it suits the time before the shop opens or after. Swap the highlighted words and it's done.
Video from shooting to CapCut
How to shoot on a phone, eight editing steps in CapCut and ideas for workshop videos. The category tag for a video is made in the Images tab.
Guidelines always at hand
Child safety sits at the very top. Below it come photo rules, the feed rhythm with a sample week, and colors you copy into CapCut with one tap.
The SEO thinking behind it
The photo stays on the phone
The image is put together right in the browser. The photo is never uploaded, as the interface says just under the button.
Czech typesetting on its own
Letters like ř, ů and č set correctly. A non-breaking space goes in after one-letter prepositions automatically.
Captions for two periods
Until the shop opens, captions end with a call to message the brand. After launch come the link in the profile and Honey Points.
The brand book's rules in one place
Colors, type, the mark, content categories and feed rhythm follow the brand book. The mark and backgrounds download from the Files tab.
Where it landed
The studio covers an ordinary Instagram week: templates for posts, Stories and Reels, ten ready captions and a CapCut walkthrough. The interface comes in four languages, and the posts stay Czech. Open it in this page's language.
A closer look
Click any frame to open it full screen.
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