Fabrika Sumy
A textile factory running since 1987 (nonwovens, Konsulate™ hemp insulation, finished UKONO™ home textiles) with a web presence stuck a decade back.
Measured on the live site, exactly as a visitor sees it.
Fixel Display
HeadingsAa
- ФабрикаBold 700
- ФабрикаExtraBold 800
АБВГҐДЕЄЖЗИІЇЙ abcdefghijklm 0123456789
Inter
Body textAa
- ФабрикаRegular 400
- ФабрикаMedium 500
- ФабрикаBold 700
АБВГҐДЕЄЖЗИІЇЙ abcdefghijklm 0123456789
Corner radii
- 6 px
- 12 px
- 16 px
- 24 px
- pill
Buttons: 12 px
Type scale
- AaH1, 72 px
- AaH2, 48 px
- AaH3, 24 px
- AaLead, 18 px
- AaBody, 16 px
Contrast
- 15.1 : 1text on background, AAA
- 9.3 : 1button label, AAA
Shadows
The shadow is tinted with the site's colour
Context
Sumykamvol started in 1987 as a worsted spinning plant. Today it's a group of companies that processes hemp, flax and wool at depth. It has nonwoven materials, Konsulate™ hemp insulation, UKONO™ and Charivna Nich™ home textiles, B2B services from Pantone yarn dyeing to industrial laundering, and the Patriot industrial park. The whole group needed to look like one thing to a buyer.
The Challenge
A buyer judged forty years of manufacturing, exports to thirty countries, and ISO 9001 and 14001 certification by a page that took forever to load. The catalog was buried so deep that people left before finding a GSM.
The constraint
The old site ran on Wix: content arrived by script, every company in the group had its own scrap of a page, and products got lost in sub-pages. Neither the speed nor the structure did anything for search.
The decisions, pinned where they live
Why we made it this way.
Sumykamvol, Cascade-Textile and Patriot now share one domain, so link equity doesn't split across three separate sites.
More than 2,000 yarn lines and dozens of nonwovens each sit on their own indexable URL, with GSM and composition listed.
Own photography on every card, so nothing reads thin or duplicate.
A buyer filters by GSM and composition, then lands directly on the material they came for.
Sumykamvol, Cascade-Textile and Patriot now share one domain, so link equity doesn't split across three separate sites.
More than 2,000 yarn lines and dozens of nonwovens each sit on their own indexable URL, with GSM and composition listed.
Own photography on every card, so nothing reads thin or duplicate.
A buyer filters by GSM and composition, then lands directly on the material they came for.
What we did, and why
One site instead of scattered ones
The group's companies and brands lived on separate sites, in web stores and on Etsy. We merged them onto one domain with a shared sitemap and internal linking: a hundred-plus pages passing weight to each other, instead of three sites competing with themselves.
A page for every product
We broke the catalog out by line: every yarn, filler and nonwoven has its own URL with GSM, composition and availability listed. A buyer who already knows what they want lands right on it.
Content that feeds the commercial pages
A blog (hemp insulation versus mineral wool, and more), a scrubbed timeline going back to 1987, an interactive Konsulate™-versus-glasswool comparison: all static, crawlable content that links back to the product pages.
Before & after
Before
After
Before
AfterThe SEO thinking behind it
The whole site is static
All hundred-plus pages are finished HTML. They load instantly, and search engines see the content right away instead of waiting for a script to run, like on the old Wix.
One domain for the group
Weight isn't split across Cascade-Textile, UKONO and Patriot: it all strengthens one site.
UA and EN on one domain
Two language versions with hreflang give export SEO without a second site to maintain.
Unique content on every page
No template copy carried between cards: nothing thin, nothing duplicate.
Where it landed
A year after launch: five times the unique visitors, twenty times the pageviews, all from organic search, without a cent spent on ads. Orders come through the site regularly, and clients mention on the phone, unprompted, that the site is great. The supplier's online profile has finally caught up with the factory behind it.
A closer look
Click any frame to open it full screen.