BeHoneyBee on Instagram

@behoneybee_

Everything you need to make posts, Stories, and videos right from your phone: on-brand images, ready-made Czech captions, instructions, and guidelines.

Make an Image

1Choose a template below

2Add a photo and type the text in Czech

3Tap “Save“ and post it to Instagram, or add it to CapCut

Templates

Czech letters (ř, ů, č) type correctly. A non-breaking space after “v, k, s, z, o, u, a, i“ is added automatically, so the preposition never ends up at the end of a line.

Where it goes next

Post: Instagram → “+“ → Post → choose the image. The 4:5 format won't get cropped in the feed.
Carousel: in the same window tap “Select Multiple“ and mark the slides in order: cover, tips, last slide.
Stories: “+“ → Story → choose the image. Add a poll or link sticker to the empty space below the tag.
Reels cover: when posting the reel, tap “Edit Cover“ → “Add from Gallery“.
Video tag: in CapCut → “Overlay“ → “Add Overlay“ → choose the saved tag.

How to shoot on your phone

Hold your phone vertically. Camera: video at 1080p or 4K, 30 frames per second.
Before shooting wipe the lens with the edge of a soft T-shirt. A blurry image is usually caused by fingerprints on the glass.
Light: by a window from the side, or outside in the shade. The best time is before 11 am and after 4 pm. Don't use flash.
Turn on the grid in the camera settings, so the horizon stays level.
Don't pinch to zoom: digital zoom ruins the quality. Get physically closer instead.
Shoot short clips of 2–4 seconds, with both hands or resting on a table. 5–8 clips are enough for one reel.
Leave open space around the child, about 15% of the frame on each side, so nothing gets lost when cropping.

Reels in CapCut

Length 7–30 seconds. The item or the child is already in frame within the first second.

New project

Open CapCut → “New Project“ → select the clips in order → “Add“.

Format 9:16

At the bottom, find “Format“ and choose 9:16. If the video doesn't fill the screen, stretch it with two fingers.

The first frame is the strongest

Put the finished item on the child, or a close-up of the embroidery, at the start. Trim anything extra: select the clip and drag its edge.

Category name

In the “Images“ tab, make a “Video tag“ template, for example “Z dílny“. In CapCut: “Overlay“ → “Add Overlay“ → choose the tag, center it, and keep it on screen for the first 2–3 seconds.

Subtitles are a must

“Text“ → “Auto captions“, language Czech, if you're speaking Czech. If you write the subtitles yourself, paste the ready-made phrase from the “Captions“ tab. Style: dark navy text #1E3A5F on a white tag, in a rounded bold font (Nunito, if it's in the list). Keep the text in the middle of the frame, not right at the bottom.

Calm music

Use calm tunes with no vocals. Trending sounds are fine as long as they don't contain crude language. Keep the music quieter than the voice.

Save

In the top right, choose 1080p, 30 fps → “Export“. The video will save to your gallery.

Post it

Instagram → “+“ → Reels → choose the video. Make the cover with the “Photo + tag“ template in the “Reels cover“ format. Grab the caption from the “Captions“ tab.

Ideas for the Z dílny category

Once a week, one short video from the workshop. Each idea is 5–7 clips of 2–3 seconds.

How an item is born

1The finished item on the child, running or playing

2Fabric being unrolled on the table

3Scissors cutting along the pattern, close-up

4The sewing machine stitching a seam

5Hands sewing on a tag or embroidery

6The item being carefully folded into a box

Caption: “Takhle vzniká ‹název›: od střihu po poslední steh“.

Choosing fabric

1A stack of fabrics, camera slowly panning along

2A hand stroking the fabric, texture visible

3Two fabrics side by side: which one to choose?

4The finished item made from this fabric

At the end, ask in the caption which color people like. People reply in the comments, and Instagram shows the video more often.

Made to order

1A sketch or a measurement on paper

2A measuring tape, height numbers

3Cutting and sewing

4A fitting, only the child's back or hands

5The finished item in full

A child's face only with the parents' written consent.

Details up close

1Embroidery, camera close

2Buttons, zipper, soft edge

3The inside: even seams

4The whole item on a solid background

Works well without words, just music and one tag with the name.

Stories on Instagram

A series of 3–7 frames every day. The first frame grabs attention, the last one has a link or a question.

Background or photo

Use a photo of the item, or make the “Stories with a question“ template. Ready-made backgrounds are in the “Files“ tab.

Text only in the template

We don't use Instagram's built-in fonts. Make the text with the “Photo + tag“ template in the Stories format.

Stickers

Put a poll, question, or link in the middle of the screen. Instagram's buttons cover the top (about 1/8 of the screen) and the bottom (about 1/6).

Save to Highlights

Add your best Stories to one of the five circles: Novinky, Na míru, Bzučí se, Velikosti, Medové body.

Child safety

A child's face is published only with the parents' written consent. Customer photos are used only with the author's permission.
We don't write children's names and don't add a geotag if a child is in the frame.
We don't publish children without clothes, even in ads for onesies. We show a onesie on a child wearing pants, or on its own.
We remove comments about children's appearance.

Photos

Soft daylight, a playground, a park, a sandbox, or a solid background. Kids play and move like on an ordinary day.

The child absorbed in play, the item fully visible
A candid emotion, gaze turned aside, no posing
Embroidery and fabric in close-up
View from behind: the logo and the garment's fit
Warm light, a level horizon. All photos in one post are edited the same way

Don't

Flash, hard shadows, cold or gray light
Bright filters, vignettes, “instagram-style“ presets
Adult poses, makeup, staged “model“ looks
Cars, license plates, strangers, and busy advertising in the frame. We crop out any car in the background
Text directly on the photo. Text goes only on a tag, and the tag never covers the child's face

Feed rhythm

Per week 3–4 posts and 1–2 Reels, Stories every day.
For every two photo posts there's one graphic post. Graphic posts sit diagonally in the grid.
Neighboring graphic posts use different pastel colors.
We show one item no more than twice in a row.

Example week

Day	What to post	Template
Mon	Čerstvě z úlu · new item on a child	Photo + tag, post 4:5
Wed	Včelí tipy · carousel with a tip	Photo + tag → Tip → Last slide
Thu	Photo: a detail, or the item on its own	Photo without a tag
Fri	Z dílny · video from the workshop	Reels + cover
Sat	A photo out on a walk, or Bzučí se o nás (2× a month)	Photo + tag
Every day	Stories, 3–7 frames	Stories with a question, backgrounds

Content categories

Category	About	Format
Čerstvě z úlu	New arrivals. The item on a child and on its own	Post 4:5 · once a week
Včelí tipy	How to choose a size, how to care for it, what to wear for the weather	Carousel · once a week
Z dílny	How we make custom pieces: fabrics, sketches, fittings	Reels · once a week
Bzučí se o nás	Customer photos and reviews, only with permission	Post or Stories · 2× a month
Medové slevy	Promotions and discounts	Stories · no more than 2× a month

Colors

One pastel color per post. Honey only for numbers and arrows. Don't use white text on pastel, it's not visible. Tap a color to copy its code for CapCut.

Fonts and the mark

Headings: Nunito Black, no more than 8 words. Text: Inter. The templates in the “Images“ tab are already set in them.
We place the BHB mark in the bottom-right corner. On a photo, the mark sits on a tag; on a dark navy background, only the white mark.
We don't stretch, rotate, or recolor the mark, and no shadows or outlines. We leave clear space of a quarter of the mark's size around it.
Honeycomb only on graphic posts and backgrounds, we don't overlay it on photos. We don't put small text on honeycomb.
We don't use stock or cartoon bees, only our own icons.