Notes from the studio
What we learn building sites and shooting video, written down so you don't pay us to find out.
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Core Web Vitals in 2026: What Actually Moves the Number
LCP, INP and CLS explained with real thresholds, why lab and field scores disagree, and the exact checklist that moves each metric, ordered by impact.
How fast are Czech small-business websites? We measured 231 of them (2026)
We measured the websites of 231 Czech small businesses that Google shows for searches like “car service Brno”. The median mobile speed score is 58 out of 100, and 1% of the sites meet Google's limit for loading the main content.
How Much Does a Logo Cost? A Price Breakdown by Who Makes It
A logo runs from $20 in a generator to over €4,000 at an agency. We break down what each price level buys, using Czech market pricing as our reference.
Custom web development vs website builders: what you pay for and when each makes sense
A website builder covers a landing page in a weekend for €15 a month. Custom web development starts at €800 and buys you speed, ownership and logic a template cannot do. Here is where the line sits.
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How fast are Czech small-business websites? We measured 231 of them (2026)
We measured the websites of 231 Czech small businesses that Google shows for searches like “car service Brno”. The median mobile speed score is 58 out of 100, and 1% of the sites meet Google's limit for loading the main content.
How Much Does a Logo Cost? A Price Breakdown by Who Makes It
A logo runs from $20 in a generator to over €4,000 at an agency. We break down what each price level buys, using Czech market pricing as our reference.
Custom web development vs website builders: what you pay for and when each makes sense
A website builder covers a landing page in a weekend for €15 a month. Custom web development starts at €800 and buys you speed, ownership and logic a template cannot do. Here is where the line sits.
Headless CMS for a business website: when it pays off and when it is overkill
A headless CMS separates content from design. It pays off for multi-language sites and frequent editors, and it is overkill for a five-page site. Here is how to tell which one you are.
Website redesign timeline: how long a rebuild takes and how to keep your rankings
A week-by-week website rebuild timeline, what stretches it, how to protect your SEO during the move, and website redesign cost ranges for 2026.
One shoot day, a month of content: how we plan a reels batch
Filming every week burns people out and looks it. Here is the exact process we use to get four weeks of short-form video from a single shoot day: the prep, the shot list, and the edit.
What a sub-second load time actually does to conversion: our numbers, then the research
We rebuilt a factory site to load in under a second and organic traffic went up 5x with no ad spend. Here is our data first, then the studies that back it, then how you actually get there.
Astro vs WordPress for business sites: an engineer's honest comparison
We build in Astro and we still put clients on WordPress sometimes. Here is the actual decision rule: who edits the content, how often, and what the site has to talk to.
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